Intercultural Design

Intercultural Design - Group Projects

6/2/2026 - 29/3/2026 (Week 1 - Week 7)

GU QIANKUAN | 0369385
Intercultural Design  | Bachelor of Design (Hons) in Creative Media | Taylor's University
 Group Projects



TABLE OF CONTENTS

1. Module Brief
2. Project 1 - Proposal
3, Project 2 - Data Collection
4. Final Project - Final Product
5. Feedback
6. Reflections


1. MODULE BRIEF



2. PROJECT 1 - PROPOSAL







3. PROJECT 1 - PROPOSAL



4. FINAL PROJECT - FINAL PRODUCT






5. FEEDBACK

Feedback (20/2/2024) 
sir was supported and encouraged our Baba-Nyonya theme. She praised that our 3 sketches (Nyonya Doll, Pastry Box, Folding Fan) are all good ideas. 

Feedback (3/3/2024) 
We told sir that we were planning to go Melaka for our Data collection. She was very kindly telling us to be careful with the heatwave and sudden rainstorm and hope we have fun there. 

Feedback (6/3/2024) 
We asked which sketch of our group was approved (Patung Nyonya, pastry box, folding fan) and Miss Noranis replied that we have to based on the findings to make the final decision of the output.



Final Project - Final Product
It was a satisfying and challenging endeavour to create a final product based on intercultural design concepts. Using the knowledge I had obtained during the proposal and data gathering stages, we created a design that attempted to meet the demands that had been identified while taking cultural diversity into consideration. By including aspects of adaptability, diversity, and intercultural communication, we aimed to develop a solution that would appeal to a broad range of consumers. We improved the design through revisions and comments to make sure it worked well.

In summary, this module gave me insightful information, abilities, and experiences that will guide my future efforts to design for a variety of cultural situations. It emphasised how crucial empathy, cultural sensitivity, and teamwork are to producing inclusive and memorable designs. Upon contemplating my progress through the module, I'm inspired to keep going in investigating and promoting intercultural design ideas within my field of interest.


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