GU QIANKUAN | 0369385
Advanced Interactive
Design | Bachelor of Design (Hons) in Creative Media | Taylor's
University
📚 Application Design 1: Mobile Application Proposal
TABLE OF CONTENTS
1. Lectures
2. Instructions
3. Project 1: Mobile Application Proposal
4. Feedback
5. Reflections
Week 1: Introduction to Mobile Application Design
Week 2: The Art of User-Centered Design
Week 3: Usability
Week 4: Presentation
2. INSTRUCTIONS
3. PROJECT 1: MOBILE APPLICATION PROPOSAL
Week 1 | App Research & Exploration
Instructions:
For this week's assignment, your task involves researching various
applications. Choose three company apps that you believe could benefit from enhancements in their
design. Your objective is to identify all existing drawbacks and
propose potential solutions. (It can be any apps)
-
Company Selection Criteria:
Avoid well-known brands you commonly use, such as GRAB,
Starbucks, GSC, TGV, etc.
-
Ensure the company has more than 100 reviews for their app on
the Play Store.
-
The app has more than 10 different pages.
Please attached company information, capture screenshots of all
pages on each company application design and compile them onto
individual slides. For subsequent slides, focus on specific areas
within the screenshots that you believe could be improved on their
user interface design and user experience. Accompany each analysis
with the rationale behind the identified issues and propose suitable
solutions.
Week 2
App Research and Selection
I explored a range of apps from different categories like
Transportation, Food, and Lifestyle, and after trying them out and
comparing their features, I ended up choosing
Trevo (car sharing),
Sushi King (restaurant
rewards), and
Lotus’s (grocery
shopping app) based on what I usually need and use as a
student.
In the first week of research, I first screened the apps by the three
categories of "retail & groceries", "catering services" and
"transportation", and took a deep look at their functional layout,
interface performance and user complaints. Finally, I locked in these
three representative apps:
Lotus’s (retail & groceries): Lotus’s is the online mall
of the former Tesco Malaysia, which supports online ordering, store
pickup and home delivery, and can also accumulate Clubcard points.
Although its homepage promotion section has a clear structure and the
bottom navigation is clear at a glance, users reported that the top
information is overloaded, coupons appear repeatedly on the homepage
and member pages, the "Scan code to earn points" button is not
eye-catching enough, and the visual noise is too loud, making it
difficult to quickly locate. In the actual test of more than 800
reviews, it only got a low score of about 2.2/5. Common complaints
include freezes, occasional crashes, unstable payment processes, and
the desire for a "favorites" function to quickly repurchase.
Sushi King (catering service): As the largest sushi chain in
Malaysia, the Sushi King App allows members to manage Smile Points,
view discounts and find stores easily. Its interface is simple and
clean, the main function buttons (points, scan code, discounts) are
reasonably laid out, and the top banner promotion is easy to identify;
however, there are accessibility issues such as low contrast, small
fonts, inconsistent icon styles, etc. The interface hierarchy is not
clear enough, and the mixed use of red and black icons and uneven
white space make the overall feeling a bit messy, which is not
conducive to quick reading and operation.
Trevo (transportation): Trevo is a P2P car-sharing platform
launched in Malaysia in 2019, providing 4,500+ vehicles and 150+
models for rental. Although it still gets an upper-middle score of
3.7/5 out of more than 1,700 reviews, users complain about hidden
cancellation fees, account deletion without warning, poor
communication on payment disputes, and invalid OTP verification. In
addition, the orange floating button in the lower right corner of the
list page covers the "Recommend" and "Instant" labels, and the
progress steps and main CTAs are buried, which makes it easy to miss
clicks and interrupt the process.
|
|
sushiking
|
|
| Lotus |
|
|
Trevo
|
Draft Proposal
Instructions:
Make sure we use the Week 2 lecture slides for
guidance.
In my initial app exploration, I grouped apps by category and
examined their ratings and user feedback. After getting feedback
from Mr. Zeon, I decided to focus solely on
Trevo for a deeper dive, since the other two apps
had already been analyzed by classmates.
Conclusion for each app
|
| Lotus |
|
| Trevo |
Week 3 | App Selection & Final Proposal Preparation
During week 3, after receiving feedback from Mr. Zeon, I decided to
redesign the
Trevo app. After
that, I began working on my final proposal slides.
Similarweb Demographic Information
Week 4 | Finalised Final Proposal & Presentation
In week 4, we pitched the Trevo redesign in class. I was a bit nervous
since it was my first presentation, but I covered the project
objectives, my analysis, and proposed strategies. Mr. Zeon gave me
detailed feedback on sharpening the objectives and improving the design
flow. I immediately applied his insights to update my final proposal
slides and started brainstorming new features to make Trevo more
competitive.
4. FEEDBACK
Week 2
Mr. Zeon pointed out that two other applications had already been presented, so I could choose another application or focus on Trevo in my proposal.
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