Design Principles - Task2

Design Principles -Task2:VisualAnalysis




20/2/2025 - 5/3/2025 (Week 3 - Week 5)
GU QIANKUAN / 0369385
Design Principles / Bachelor of Design (Hons) in Creative Media / Taylor's University 
Task 2: Visual Analysis


TABLE OF CONTENTS

1. Task 2 Brief
2. Visual Analysis
3. Reference List & Bibliography 


1. TASK 2 BRIEF



Lecture Notes:

Visual Analysis

Visual analysis focuses on visual aspects and concepts, with the ultimate goal of describing and explaining visual structure. It can reveal a designer's decisions and help comprehend how a design's formal features convey ideas and meaning.

Visual analysis is essential for reading and interpreting images in various contexts, including museums, social media, entertainment, advertising, and news. Today's citizens are continuously exposed to visual media. Visual analysis improves critical thinking and helps individuals seek answers rather than passively accepting information.

Visual analysis includes 3 phases: Observation, Analysis and Interpretation.

Phase 1 - Observation: 
• Involves detecting and accurately describing the visual features of a design using your own words. 
• Avoid reading about the design beforehand.
• During the observation phase, focus on looking, thinking, and communicating your findings.

Phase 2 - Analysis:
• Involves considering your findings and forming conclusions based on facts.
• Consider how the identified visual elements contribute to the overall design principles and impact on the viewer.
• How are your eyes guided through the piece, and why? Apply the design ideas you've learned.

Phase 3 - Interpretation:
• Combine your observations, description, and analysis of the work with facts and historical background from reliable sources.
• Determine the significance of the design and the purpose behind its creation?





2. VISUAL ANALYSIS

Observation:

This artwork is painted in a portrait format painted by “The Chris Artist”. The first thing I observed was a skeleton of an animal standing in a very dry and hot area. The scenery in the whole painting has many dead and dried up naked trees, along with a very blazing hot sun on the right side of the painting and dark clouds. It also can be seen that the whole ground is dried and cracked as well. As for visual elements, the main colours are red, orange and brown. Overall, this artwork is very simple and mostly uses colours from the warmer section. Furthermore, everything in the design is very neat and can be clearly distinguished.


Analysis:

The first thing I analysed was repetition as there were many trees and clouds found in the background of the painting. There is emphasis used to create dominance and focus on both the skeleton and the sun as the painting of the sun and surrounding of the skeleton is a brighter shade. Furthermore, the golden ratio and rule of thirds is used in this painting which creates visual balance and structure. In addition, there also is unity. There is repetition of particular elements like the colours and shapes which gives the painting a sense of oneness.


Interpretation:

This artwork was a personal response from the artist reflecting his anxiety regarding global warming and heat waves of 2022 in the UK. From exploring the page of “The Chris Artist”, I can see that he mostly works with watercolours and he mentioned that he mainly did paintings of sceneries inspired by his local area.  'Watercolour' denotes a painting medium in which colour pigments are bound in water-soluble agents. It dates from Stone Age cave painting when early Paleolithic man first painted pictures on their caves using charcoal, ochre and other natural pigments. (Watercolour Painting: Techniques, Origins, History, n.d.-b)  Fig 1.1 & 1.2 and this artwork both use bold colours and are artworks regarding climate change. (119 Words)





3. REFERENCE LIST & BIBLIOGRAPHY


Fig. 1.1 Increasing Forest Fire Activity (2015)



FURTHER READING

Visual Analysis
"Visual Analysis is the backbone of art appreciation. It takes a bit of practice, but once you have mastered the skills, it can help you to analyze any works of art you come across. It will even help you to understand why things you see every day. In order to perform a visual analysis, you need to realize that in every visual image there are multiple things at work that affect our response to it: the visual elements (also called formal elements) that compose the image; the way these elements relate to one another, called composition; and the cultural context in which the image is made and viewed.(Mittman, 2023)

The Elements of Art
Line: A path either represented or implied
Shape: The property of a two-dimensional form, usually defined by a line around it
Color: The light reflecting off objects, divided into hue, value and intensity
Space: Depth, real or represented, as well as the general area within a work
Form: The property of a three-dimensional object
Texture: The feeling of a surface, real or represented
How to Analyse Art: (Scott D., 2023)
I was reading about visual analysis and came upon this website. There were a few points there that I thought were really good points that I'd like to share.

  • What Are the Main Focal Points and Any Other Key Features?
Have a think about what areas the artist wants you to look at. What areas are being emphasized and what areas are left vague? Where are your eyes drawn towards in the painting? Then, go a step further and analyze how the artist is emphasizing these areas.

  • What Path Do Your Eyes Take Around the Painting?

Look at the artwork and let your eyes naturally follow through the painting. This can be difficult to do
when you are trying to analyze a painting. Try to relax and don’t overthink it. The path your eyes take reveals a lot of information about how the artwork is put together. In the painting below I indicate the path my eyes take through the painting.

  • How Is Everything Connected?
Most paintings seem to be comprised of:|
  • Elements which are connected and flow nicely together; and|
  • Powerful statements which abruptly stop this flow.

  • What Is the Artist Trying to Say?
    This is a very high-level analysis of the painting. Take a step back and think about what the artist is actually trying to say. What was the artist thinking when they painted it? Sometimes it might just be to communicate the beauty of the landscape the artist saw. Or it might be something deeper.

Reference List (Further Reading):

Mittman, A. S. (2023, August 2). Visual Analysis 1: The elements of artPressbooks. https://pressbooks.calstate.edu/lookatthis/chapter/the-elements-of-art/

Scott, D. (2023, March 3). How to analyze art. Draw Paint Academy. https://drawpaintacademy.com/analyze-art/


Sketch 
This sketch is inspired by mood board #2. This sketch is to show the healthy side and the bad climate change side of the earth. Causes and consequences of climate change will be shown on the right side and good factors will be shown on the left side. Bold colours will be used like the picture I chose in task 1. The design principle used in this is harmony as mostly same and bold colours will be used, emphasis and asymmetrical balance as well as the drawing is split in half.

This sketch is also inspired by mood board #1. This sketch is of a car that is producing engine, and the engine reveals what the earth is like after after climate change. The picture of the part that reveals the bad environment is inspired by the picture in task 1. The design principles used in this sketch are: contrast as the background is light and the main subjects are bold in colour; emphasis showing the car and gestalt theory (figure ground) as the bad environment is shaped as the smoke.


This sketch was inspired by mood board #1. I tried to show the consequences animals have to face because of climate change. It shows the change in environment as well, like the hot burning sun, rubbish in the sea and also the melting iceberg. The design principles used in this sketch are: balance as the sketch has rule of thirds and golden ratio; emphasis on the polar bear and also unity as I plan to use mostly bold colours like the first picture in task 1

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