Experiential Design
Experience Design Task 1
23 September 2024 - //2024 (Week 1 - Week 4)
GU QIANKUAN / 0369385
Experience Design / BA (Hons) Creative Media Design / University of Tralee
Lectures
In the first week, Mr Razif introduced us to some of the blogs and projects created by seniors in previous terms. These examples gave us a better understanding of AR and inspired our final project. Mr Razif then taught the basics of AR. In class, we had the opportunity to explore the AR features on our mobile phones using Google's AR features. We experimented with projecting digital cats and other objects into the real world, which I found both interesting and fascinating!
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| 图片 1.0 - Google AR |
Week 2: Designing Experiences
Group Activity: Journey Map
For the exercises, we followed the tutorials provided by Mr Razif on using Unity. Tasks included creating a cube and displaying video while scanning an image target. Here is an overview of what I learnt
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Week 3: Diving into Unity Tutorial (8/10/24)
In this course, we built on the work we did in week 2, focusing on how to
create multiple scenes in Unity and how to navigate between them using
buttons. We also explored adding animations, such as making a cube hover. A
particularly useful aspect of this course was that Mr Razif streamed the
lesson live on YouTube, allowing us to review the material after the lesson,
which was very helpful.
My Week 2 + 3 workout plan:
Week 4: Tagless AR Tutorial (15 October)
Demo Video
Week 5
instruction
Exercise 1: AR Experience in a Shopping Centre
DESCRIPTION:
Imagine a scene in any location:
What would an AR experience look like? What extended visualizations
would be useful? What emotions or reactions do you want the user to
feel? These were the guiding questions provided by Mr. Razif. The
assignment required us to write a detailed problem statement for a
specific location and envision how the AR experience would enhance
that space.
My Work:
Problem Statement:
I envision a mobile AR
application designed for use in a shopping centre. This AR app
enhances the shopping experience by providing real-time information on
the distance to shops, their
location on different floors, and
positive reviews from platforms like Google. Beyond
that, it introduces interactive features to further
engage shoppers.
In this AR experience, users can not only navigate efficiently through the mall but also receive personalized promotions and real-time reviews to help them make better shopping decisions. The AR interface will overlay directions, shop details, and promotional offers directly onto the shopper’s view, making the experience both informative and interactive.
Extended Experience Design Considerations: To create a truly effective AR experience, we apply interdisciplinary design methods such as:
- Empathy Maps: These help us understand shoppers’ emotions, thoughts, and
- Customer Journey Maps: This allows us to track the typical shopper's journey, identifying key moments where AR interventions (e.g., promotions, product reviews) can improve decision-making and enhance the experience.
Conclusion:
The goal of this AR application is
to not only make navigating shopping centres more convenient but to
enhance the emotional and interactive engagement shoppers have with
the mall environment. By integrating these design techniques, the AR
app ensures a user-centred approach that makes the
shopping experience more enjoyable and efficient.
Personalised Shopping Assistant
Function: Guides the user to the desired product through directional prompts, displays real-time inventory and prices.
Interactive map recommendation
Function: Scanning the mall catalogue to provide personalised shop recommendations
EXPLORATION
In this section, I will explore current trends in AR (Augmented Reality) and identify what customers typically seek in AR experiences. Since our project is focused on AR, this research will help me better understand the experiential design market and inspire ideas for the ideation process, where I will be developing concepts for an AR app. Before diving into this, it's essential to have a clear understanding of the three related technologies: AR (Augmented Reality), MR (Mixed Reality), and VR (Virtual Reality).
XR (Extended Reality) is an umbrella term covering Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR). They combine virtual elements with the real world through different levels of immersive technology to provide users with unique interactive experiences, which are widely used in education, entertainment, shopping and other fields
Augmented reality (AR) adds digital elements to a live view often by using the camera on a smartphone. Examples of augmented reality experiences include Snapchat lenses and the game Pokemon Go.
Virtual reality (VR) implies a complete immersion experience that shuts out the physical world. Using VR devices such as HTC Vive, Oculus Rift or Google Cardboard, users can be transported into a number of real-world and imagined environments such as the middle of a squawking penguin colony or even the back of a dragon.
In a Mixed Reality (MR) experience, which combines elements of both AR and VR, real-world and digital objects interact. Mixed reality technology is just now starting to take off with Microsoft’s HoloLens one of the most notable early mixed reality apparatuses.
Extended Reality (XR) is an umbrella term that covers all of the various technologies that enhance our senses, whether they’re providing additional information about the actual world or creating totally unreal, simulated worlds for us to experience. It includes Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR) technologies.（Written by Nancy Gupton. September 21, 2017. Updated by Patrick J. Kiger, January 6, 2020. ）
Idea1: AR Accessibility Assistant for the Visually Impaired
Design an Augmented Reality (AR) application to help visually impaired people perceive and recognise their surroundings through audio feedback. Users simply scan their environment through the camera of their mobile phone or smart glasses, and the AR system analyses objects and signs in real time, providing users with audio feedback or vibration prompts to help them identify objects or find their way.
Idea 2 ：AR Travel Companion
Tourists in unfamiliar cities face language barriers, navigation issues, and trouble finding authentic restaurants or attractions, which can negatively impact their travel experience without a local guide.
Idea 3 AR Virtual Dates:
The AR Dating Service app will offer users the ability to connect in more interactive and immersive ways through augmented reality. Users can go on virtual AR dates, receive icebreaker suggestions, and even play interactive games together in real-time. The app will create a shared, fun experience, helping to build better connections between users.
Canva Slides AR Apps Ideation
REFLECTION
Reflection
Throughout the Experiential Design module, my journey has been both challenging and highly rewarding. Initially, I found the concept of augmented reality (AR) fascinating, but I quickly realized that creating an engaging and practical AR experience requires much more than I expected. This module, under the guidance of Mr. Razif, exposed me to the vast potential of AR beyond just entertainment—it can address real-world problems and improve everyday life in meaningful ways.
Experience
From the very first week, I was introduced to AR and its applications, setting the tone for what we were expected to create by the end of the semester. Mr. Razif’s examples of past student projects pushed me to set high standards for myself, inspiring me to work hard on my own projects. Each class, especially the tutorial sessions, was both enjoyable and eye-opening. The hands-on approach made learning how AR works not just informative but fun. The sense of accomplishment after completing each tutorial was incredible, and I was amazed at the progress I made in understanding AR. Additionally, the group activities in class helped foster collaboration and strengthened the bonds with my classmates, which ultimately enhanced the overall learning environment.
Observation
Throughout this course, I observed that AR is not just a tool for entertainment or gaming—it holds significant potential to solve everyday problems and improve people’s lives. By exploring different applications of AR, I discovered its versatility and how it can be integrated into various industries, from education to healthcare, retail, and beyond. This insight led to my three ideations, each designed with the purpose of addressing a specific problem. Furthermore, I noticed that the process of creating an AR experience is much more complex than it seems. It involves multiple steps beyond just coming up with an idea. From user research to design and implementation, each phase requires careful consideration, especially when ensuring the solution is tailored to user needs. Observing the creativity and technical expertise required to develop these experiences deepened my appreciation for the field and for those who contribute to it.
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