Digital Photography and Imaging - Project 2: Photoshop Exercises
Digital Photography and Imaging - Project 2: Photoshop Exercises
1. LECTURES
WEEK 6 (31/10/2023): POSTER DESIGN
Introduction to Principles of Design
- Are the rules a designer must follow to create an effective and attractive composition.
- Emphasis, Balance and Alignment, Contrast, Repetition, Proportion, Movement and White Space.
- A design doesn’t have to strictly follow these rules to be “good.”
- Some absolutely mind-blowing designs ignore one or more of the design principles to create an eye-catching and effective work.
The 7 Principles of Poster Design
- Emphasis, Balance and Alignment, Contrast, Repetition, Proportion, Movement and White Space.
1. Emphasis:
2. Balance and Alignment:
- Every element on a page has a weight, ranging from colour to texture.
- Symmetrical design aligns equally weighted elements on a centre line.
- Asymmetrical design contrasts large elements with smaller ones for an uneven composition.
3. Contrast:
- Contrast creates space and difference between elements in a
design.
- Ensures harmony and readableness by significantly differentiating
the background from the colour of the elements.
4. Repetition:
- Limiting yourself to two strong typefaces or three strong colours can lead to repetition.
- Which unifies and strengthens a design.
- Repeating elements create a motif, allowing you to control your design.
5. Proportion:
- The visual size and weight of elements in a composition and how
they relate to each other.
- It often helps to approach your design in sections, instead of as a
whole.
6. Movement:
- Controlling the elements in a composition so that the eye is led to
move from one to the next.
- The information is properly communicated to your audience.
- Creates the story or the narrative of your work.
7. White Space:
- Negative space, the only one that specifically deals with what you
don’t add.
- The empty page around the elements in your composition.
- For beginning designers it can be a perilous zone.
- Often simply giving a composition more room to breathe can upgrade
it from mediocre to successful.
Fig. 1.1 The 7 principles of design and how to use them.
Fig. 1.2 What makes a great design? The 7 principles you
need to know.
Youtube Link: https://www.youtube.com/watch?v=qp3jHWyPW-E
WEEK 7 (7/11/2023): DOUBLE EXPOSURE
Double Exposure Photography in Photoshop
- Refers to merging multiple images.
- The goal is to make them surreal, emotional, or humorous. They usually feature silhouettes.
- Easy to create in-camera and in Adobe Photoshop, offering endless possibilities for transforming ordinary photos into masterpieces.
1. Using the Tilt-Shift Effect:
- Transform the photos into soft works of art.
- To add this feature, go to Filter > Blur Gallery > Tilt-Shift.
2. Create fake reflection:
- One of creating reflections is creating a double-exposure with the help of a separate window photo.
3. Experiment with simple portraits and details textured:
- Combining something plain with something complicated will give a balanced result.
- It will also save a lot of simple photos that you might discard.
4. Convert your results to Black & White:
- A lack of colour will strengthen the emotions in your double-exposure images.
- Gives a unique depth and experiments with something interesting just like film photography.
5. Work with silhouette:
- Many double-exposure photographers choose to work with silhouettes.
- Working with silhouettes only would give a fun and doable challenge.
6. Pick two random photos:
- A random process doesn’t mean it’s not meaningful.
- Results might create a story of their own, one that others will find encouraging.
- To have greater creative growth, try to shoot interesting textures, shapes and forms instead.
7. Make simple objects look fascinating:
- Take photos of everyday objects you usually take for granted. Try to make them look like something else.
- This technique will enhance your imagination.
8. Use Shadow:
- Outlines of any kind are fantastic to work with for double-exposure photography.
- Shadows are as effective as silhouettes in this genre. They’re fascinating to work with.
- Take a photo of someone’s shadow and transform it into a story.
Fig. 1.3 Double Exposure Photography.
Photoshop: Blend Modes
- Working with blend modes is almost always an experimental process.
- Because it’s nearly impossible to predict the results, you always seem to end up experimenting with them
- And fill Opacities until you get the results you’re looking for.
- A particular blending mode works really well on more difficult subjects like glass, smoke, fire and lightning.
Fig. 1.4 Blend Modes.




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